![]() ![]() Safety tip: If you add a date and then review your press release with an exec, they're likely to cache this date and think the product is going to actually ship on the date. Date - This is the date you could potentially launch the product. ![]() Subtitle - The subtitle just frames the main announcement in a different way or provides another element of detail.You can browse company investor relation websites to get other examples of press release titles and subtitles. I like this general format: ANNOUNCES TO ENABLE TO. Title - This is a standard press release title.I hope these will help you get started working backwards from your own customers! I've added a few tips on writing each of the sections, and then included an example press release I wrote for a fictional product. Now, I do! Below is a basic template for the internal press release, a primary artifact of the Working Backwards process. All the examples I had were internal press releases I or others had written at Amazon. Whenever I talk to someone about the Working Backwards process used by Amazon to define new products the first thing I get asked is, "Do you have an example you can share?" Before now, I didn't. ![]()
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